Creative strategy studio
Decolonial by design
DEIBA-integrated creative strategy / 20+ years
Twenty years of creative work. One framework that changed how it's done.
For over 20 years, we've helped small businesses grow and large organizations thrive ethically.
Chapter 01 / 2008 / London
The MOD brand began in 2008 when a self-trained musician started his music project MODEST ROOTS. After gaining fame in London with the release of his first album on MySpace, Zaca didn't realize the 20-year journey he was about to embark on.
Chapter 02 / Self-taught / Through the lens
MODTOGRAPHY
After starting his band, Zaca realized he needed a photographer and graphic design work. With no budget, he decided to teach himself how to do it. Thus began his photography business, MODTOGRAPHY.
Chapter 03 / Restoration / Memory, returned
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MOD ATLAS RESTORATIONS
With his photography and editing, Zaca experimented with restoring images. He loved restoring photos so much that MOD ATLAS RESTORATIONS became a new offering. Using 3D mesh rendering, Photoshop, and even some use of AI, Zaca can restore pretty much any photo today.
With his photography and editing, Zaca experimented with restoring images. He loved restoring photos so much that MOD ATLAS RESTORATIONS became a new offering. Using 3D mesh rendering, Photoshop, and even some use of AI, Zaca can restore pretty much any photo today.
Chapter 04 / Chicoman
Chicoman The ArtistTHE ARTIST
Stitched thread on canvas
Portraits of PowerPeople of the global majority who have overcome the greatest of obstacles
The Mythical CollectionHand drawn, inked, then colored on Procreate
Christian “Zaca” Ortiz also goes by the moniker Chicoman The Artist. As a Creative Artistic Director, he creates a variety of art. Every piece starts as a hand-drawn image, inked and scanned, then colored in Procreate and finished in Photoshop and Lightroom.
Chapter 05 / Independent
October 17, 20192020MOD ATLAS MEDIA
After spending five years in corporate, Zaca finally decided to start his own business on October 17, 2019.
In 2020, he helped businesses with social media during COVID and filmed his feature-length movie, Two Bosses: The Cerulean Cut.
That's when he decided MOD ATLAS MEDIA would become a full-fledged independent media company, utilizing all of his skills and offerings from the past 20 years.
We don't create campaigns. We cultivate cultural ecosystems that heal, move, and mobilize.
FOR OVER 20 YEARS, WE’VE HELPED SMALL BUSINESSES GROW,
AND LARGE ORGANIZATIONS THRIVE ETHICALLY
MISSION
At MOD ATLAS MEDIA, our mission is to dismantle the colonial narratives embedded in marketing and rebuild communication from the ground up, with truth, equity, and imagination. We lead a new era of DEIBA-integrated creative strategy that does not simply include diversity as a checkbox but re-engineers the DNA of messaging itself.
We partner with organizations ready to transform, not through performative inclusion, but through deep cultural intelligence, intersectional storytelling, and equity-centered design.
Our work fuses technology, art, and justice to ensure every campaign uplifts the global majority, honors neurodivergence, centers accessibility, and rebuilds trust through transparency and authenticity.
We don’t create campaigns. We cultivate cultural ecosystems that heal, move, and mobilize.
VISION
Our vision is to redefine the world’s understanding of marketing, to make it a force for collective liberation. We imagine a creative industry where inclusion is not an afterthought but the foundation. Where every brand message becomes a vessel for empathy, historical accountability, and social transformation. MOD ATLAS MEDIA envisions a world where storytelling is a decolonial practice, one that restores visibility to erased communities, celebrates plurality, and builds belonging within organizations from the inside out.
By combining data ethics, ancestral intelligence, and the Decolonial Intelligence Algorithmic Framework™, we are building the global standard for equitable, decolonial, and transformative marketing. This is not the future of DEIBA, it is the present revolution.
DEIBA-INTEGRATED MARKETING
Twenty years of creative work. One framework that changed how it's done.